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I have 15+ years experience in marketing, the last 8 with startups and SMEs across SaaS, eCommerce, Marketplaces, Subscription services and Consumer Services. I have particular experience with the creative industries and brand projects, having worked with and for brands such as Universal Music Group, Festicket, Yogaia and Encore Musicians, while also having experience in B2B marketing for a number of SaaS businesses.
I have 9+ years working within marketing and sales teams. I have worked for startups in the SaaS, FinTech and Social Media space. I have a tried and tested methodology that I've used in multiple verticals which is used to identify who the customer is, how to communicate with them, and finally how to scale that.
We are startup experts and have helped many companies build strong lead generation funnels. Our approach is not the typical copy-and-paste model that an agency would use, as we specialise in developing strong understanding of clients' product and target audience.
We are a lean marketing agency specialising in growing lifestyle e-commerce brands through paid channels. Our approach includes defining a model to measure the overall contribution of the performance marketing function. We then design a series of experiments to find the right messages and audiences to grow your brand. This is an iterative process, and the number of experiments we can run depends on the budget.
With over 9 years of experience working as an app marketer and over 6 years experience in app-specific PPC & Advertising across all the major channels such as Google Ads, Facebook & Instagram Ads, Twitter, LinkedIn, Apple Search Ads and also ad mediation tools. I've spent well over £2m in media spend to date, my average media spend per client ranges from £2kpm - £50kpm. I’ve been awarded Top Developer, Editors Choice and Android Excellence badge's in Google Play. Secured a demo position live on stage at an Apple keynote seen by 40 million people.
Our agency has strategised and executed marketing plans for six and seven figure crowdfunding raises as well as spending more than £16million a year on performance advertising. In 2019, we worked with 3 different Fin-tech Unicorns to leverage multi-media strategies to drive acquisition across global markets. We build efficient and scalable models to generate qualified leads and improve conversion rates.
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