TikTok marketing is used by brands to promote their products and or services on TikTok. Some common TikTok marketing strategies are creating trend-driven content for organic growth, adding popular hashtags posts, and promotional TikTok influencer campaigns.
TikTok provides you with different ad formats that you can use to advertise on the platform. Based on your target audience you can choose one that is most effective in getting the message across.
The different ad formats available on TikTok are - In-feed video, Brand takeover, Spark ads, Image ads, Video ads, Pangle ads, Carousel ads, Branded AR content, Hashtag challenge, and Sponsored influencer content.