TikTok marketing is used by brands to promote their products and or services on TikTok. Some common TikTok marketing strategies are creating trend-driven content for organic growth, adding popular hashtags posts, and promotional TikTok influencer campaigns.
A TikTok marketing expert can help you grow your TikTok account organically and with paid promotions. They will define highly targeted strategies that will attract the right audience for your brand.
You can track and optimise their efforts with a performance marketing or analytics expert.
Following your CMO’s strategy, a TikTok marketing expert can work with your branding expert and content marketer to create the best content, using your marketing consultant’s knowledge of your products and customers.
TikTok provides you with different ad formats that you can use to advertise on the platform. Based on your target audience you can choose one that is most effective in getting the message across.
The different ad formats available on TikTok are - In-feed video, Brand takeover, Spark ads, Image ads, Video ads, Pangle ads, Carousel ads, Branded AR content, Hashtag challenge, and Sponsored influencer content.
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