Programmatic advertising is a data driven approach to buying display and video advertising on websites and publishers.
The advertising appears outside of the social media platforms and is purchased using a programmatic ad platform. The ads are purchased using a bidding system and targeted usually to specific audiences and behaviours.
A programmatic expert will plan, buy and optimise your programmatic advertising campaign. They will set up the campaign in the programmatic platform to target specific relevant audiences, set the creative, bids and budgets to optimise your investment.
They will then manage the campaign once live to ensure performance is continuously improved over time. An Analytics expert – or specifically a Google Analytics expert – can help track the success of your programmatic campaigns.
Programmatic experts on Traktion are assessed during a multi stage evaluation process. Each evaluation covers well over 100 questions, involves an in-person interview with an approved programmatic expert, as well as reference checks.
During the 3 hour evaluation process we find out a lot of information which helps us determine if they are qualified enough to be a Traktion programmatic expert. In our evaluation we are looking to learn, amongst other things, what platforms they use, their level of knowledge around audience data, their trading strategies, what kind and type of clients they've worked on, and what results they have achieved.
Following your CMO’s strategy and using your marketing consultant’s knowledge of the products and audience, a programmatic marketer will work with your CRO expert to maximise conversions from display and video ads.
Programmatic experts usually price themselves based on a day rate. The day rate will depend largely on their experience. All programmatic experts on Traktion operate remotely which ensures we are able to keep quality of talent high but costs low.