Traktion blog

Keep up-to-date with the latest digital marketing insights and resources

Traktion is now part of IDX
Traktion has recently joined forces with IDX, a leading global technology company specializing in connecting brands with their audiences via digital communications and data intelligence. Find out more.
How to Work with Freelance Marketers
Are you considering hiring a freelance marketer to help with your business’ marketing needs? Working with freelance marketers can be a cost-effective solution for businesses of any size. But, before you begin, it is important to understand how to work effectively with freelance marketers to ensure a successful partnership. In this blog post, we will go over some frequently asked questions about working with freelance marketers and provide tips on how to structure the scope, fees, and communication.
A Guide To Google Analytics
In this blog post, we explore the ins and outs of Google Analytics, a powerful web analytics tool that allows businesses and website owners to measure, analyze, and optimize their online presence. We cover key features and benefits, including tracking, audience insights, and goal setting, as well as tips for getting started and making the most of this invaluable resource.
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How to Bulk Add UTM Parameters to Google Ads
Save time with our step by step guide on how to bulk add UTM parameters to your Google Ads campaigns
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How To Become a Freelance Digital Marketer
Find out how to become a digital marketing freelancer with our 7 step guide.
The Job of a Chief Marketing Officer
The role of the CMO is critical in driving business growth, and as a result, there are many expectations placed on them. However, the challenges they will face will differ depending on the type of company they are joining.In this blog post, we will explore what a CMO needs to do in four different types of marketing organisations: Start-Up, Turnaround, Re-fresh, and Maintenance.
How to choose a marketing agency
Hiring an agency to help you grow your business is a big decision. Get it wrong and it could be very costly, get it right and it can supercharge your growth. In this post we cover the 10 questions you should ask any agency before hiring them.
How to Balance Demand Gen Vs Lead Gen
Most B2B marketers over rely on lead gen and under invest on demand gen. In this article we explain the difference between lead gen and demand gen and how to balance them for optimal results.
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Growth Marketing
A Guide to Using ChatGPT for Digital Marketing
Learn how to harness the power of ChatGPT for your digital marketing efforts. From generating content to improving customer service, this guide covers it all. Boost your online presence and drive conversions with ChatGPT.

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