Traktion Blog

Conversion rate optimisation (CRO) can dramatically improve your site's user experience and profitability. In this article you will learn what CRO is, what a CRO expert actually does, as well as when and how to hire one.

Sales of NFTs are booming. But it is increasingly difficult to stand out in the crowded market for NFTs. In this post you will learn how to market your NFT to ensure you stand out, reach the right people and maximise sales of your NFT.

Find out the important questions you need to ask when interviewing paid social candidates in 2022.

What’s a BHAG? And do you need one? Here, we talk you through everything you need to know about Big Hairy Audacious Goals, including how to set one.

An introduction to SaaS churn rates for startup founders, and how to calculate churn rate in different contexts.

Instead of spending hours creating, targeting, and optimising specific campaigns, you can let Google’s algorithms do much of the heavy lifting. And those algorithms can really deliver the goods. To help you hit the ground running, in this article we’ll provide a crash course on Google App Campaigns and explain how to create the right feedback loops to get the most out of the platform.