Traktion Blog

Discover the main differences between ROAS and ROI, how to calculate them, and how to use them in your business to measure marketing effectiveness.

Learn how to approach your content marketing goals and KPIs at every buyer journey stage. Actionable metrics to track, examples, and tools to use.

Discover all you need to know about B2C marketing automation: campaign examples, mistakes to avoid, and the best tools to help you get started.

Discover what the LTV:CAC ratio is, why you need to track it, how to calculate it, and the ways it can help you uncover growth opportunities at your startup.

Discover our step-by-step guide to launching and improving your App Store Optimization (ASO) strategy. Best practices, tips, and actionable advice.

Stefan Bardega is Traktion’s Co-Founder and Chief Growth Officer. Here he explores the key differences between growth hackers and growth marketers — and when you might need one more than the other.