Traktion blog

Are you considering hiring a freelance marketer to help with your business’ marketing needs? Working with freelance marketers can be a cost-effective solution for businesses of any size. But, before you begin, it is important to understand how to work effectively with freelance marketers to ensure a successful partnership. In this blog post, we will go over some frequently asked questions about working with freelance marketers and provide tips on how to structure the scope, fees, and communication.

In this blog post, we explore the ins and outs of Google Analytics, a powerful web analytics tool that allows businesses and website owners to measure, analyze, and optimize their online presence. We cover key features and benefits, including tracking, audience insights, and goal setting, as well as tips for getting started and making the most of this invaluable resource.

Save time with our step by step guide on how to bulk add UTM parameters to your Google Ads campaigns

Find out how to become a digital marketing freelancer with our 7 step guide.

The role of the CMO is critical in driving business growth, and as a result, there are many expectations placed on them. However, the challenges they will face will differ depending on the type of company they are joining.In this blog post, we will explore what a CMO needs to do in four different types of marketing organisations: Start-Up, Turnaround, Re-fresh, and Maintenance.

Hiring an agency to help you grow your business is a big decision. Get it wrong and it could be very costly, get it right and it can supercharge your growth. In this post we cover the 10 questions you should ask any agency before hiring them.

Most B2B marketers over rely on lead gen and under invest on demand gen. In this article we explain the difference between lead gen and demand gen and how to balance them for optimal results.

Learn how to harness the power of ChatGPT for your digital marketing efforts. From generating content to improving customer service, this guide covers it all. Boost your online presence and drive conversions with ChatGPT.

Are you struggling to set up conversion tracking in Google Ads? If so, this blog post shares a step-by-step process for doing Google Ads conversion tracking.