Traktion Blog

Stefan Bardega is Traktion’s Co-Founder and Chief Growth Officer. Here, he explains the key considerations of building a growth marketing team.

Discover the step-by-step process to measuring your Return On Ad Spend (ROAS), and how to use it to gain insight into your paid advertising performance. Best practices, tips, and more.

Performance marketing optimises your investment based on outcomes. Click to find out whether it’s right for your business and how you can implement it.

In this post, we explore iOS 14 in detail and explain how it will affect your Facebook Ad campaigns. We also give you some useful workarounds.

Learn how to set up Google Analytics for your startup’s website or app. Everything you need to do to measure what matters and make data-driven decisions.

Everything you need to know about advertising on Amazon. We’ll show you the benefits and drawbacks of the platform, and actionable advice on how to use Amazon Advertising.