Traktion Blog

With over 10,000 fintech startups worldwide hoping to carve their niche, fintech is expected to grow at 25% annually. However, no matter how disruptive your product might be, it doesn’t stand a chance without effective marketing. In this blog, we outline 13 tactics to get you on the right track.

When it comes to hiring marketers, the stakes are high. With a direct link between your marketer and your bottomline, you really can’t afford to make mistakes. Traktion speaks to Oren Greenberg, one of the UK’s most experienced digital marketers, on spotting rare marketing talent.

When we talk about influencer marketing campaigns — we need to talk about KPIs. Traktion speaks to Philip Brown, founder of the Influencer Marketing Academy, on the most crucial metrics when selecting influencers to work with and to measure the success of your campaigns.

Upwork is a reputable platform for hiring freelancers, but it’s still possible to get scammed if you’re not careful. In this blog post, we examine examples of fraud on freelancer platforms and how businesses and freelancers can protect themselves. To mitigate risk, use a site with pre-vetted talent.

Developing a marketing strategy can be a bit like baking on the fly. Add a pinch of this and a dash of that to measure your way to success. We speak to B2C email marketing experts on their recipes for success for an effective B2C email marketing campaign.

The world of SEO is rife with jargon. If you’re hiring an SEO expert, asking the wrong questions could result in making the wrong hire. Traktion speaks to Revolut's SEO Manager, Dimitris Drakatos, on how to cut through the noise with these SEO interview questions.