Traktion Blog

Why hire a consultant? We look at some of the key benefits of an outsourced professional – and some mistakes to look out for when working with them.

The festive season is never far away. We’re sharing some Christmas eCommerce marketing ideas to boost your sales at the most wonderful time of the year.

Discover what MQLs and SQLs are and how to use your MQL and SQL data to improve your sales and marketing effectiveness.

Discover the main differences between ROAS and ROI, how to calculate them, and how to use them in your business to measure marketing effectiveness.

Learn how to approach your content marketing goals and KPIs at every buyer journey stage. Actionable metrics to track, examples, and tools to use.

Discover all you need to know about B2C marketing automation: campaign examples, mistakes to avoid, and the best tools to help you get started.