Paid search ads are the small text ads you see when you search on Google and other search engines. Paid search ads are a very efficient form of advertising because they allow advertisers to target their messages to people that have typed in specific keywords. This means the ads are only shown to people with high intent, which makes them very effective. In addition to great targeting, the ads are bought on a cost per click basis which means it can be efficient as well as effective.
A paid search expert will help make sure that your ads appear in the search results, at the right time and place, and at the best possible price, to deliver maximum return for your investment. A paid search expert will ensure that your campaigns are set up correctly, targeting the right keywords with the right copy, and that the campaigns are being optimised on a regular basis to continually improve your ads performance and efficiency.
Paid search experts on Traktion are assessed during a multi stage evaluation process. Each evaluation covers well over 100 questions, involves an in-person interview with an approved paid search expert, as well as reference checks. During the 3 hour evaluation process we find out a lot of information which helps us determine if they are qualified enough to be a Traktion paid search expert. In our evaluation we are looking to learn, amongst other things, what certifications they have, what size of campaigns they have managed, what categories they have worked on, and of course, their knowledge of the paid search platforms.
Paid search experts usually price themselves based on a day rate. For large clients they may charge a commission as a percentage of the media spend. The day rate will depend largely on the experience of the expert. Commission will be dependent on volume of media spend and complexity of project. All paid search experts on Traktion operate remotely which ensures we are able to keep quality of talent high but costs low.