Google Ads are the small text ads you see when you search on Google. Google Ads are a very efficient form of advertising because they allow advertisers to target their messages to people that have typed in a specific keyword. This means the ads are only shown to people with high intent, which makes them very effective.
In addition to great targeting, the ads are bought on a cost per click basis which means it can be efficient as well as effective.
A Google Ads consultant or freelancer will help make sure that your ads appear in the search results, at the right time and place, and at the best possible price, to deliver maximum return for your investment.
A Google Ads expert will ensure that your campaigns are set up correctly, targeting the right keywords with the right copy, and that the campaigns are being optimised on a regular basis to continually improve your ads performance and efficiency.
Google Ads consultants and freelancers on Traktion are assessed during a multi stage evaluation process. Each evaluation covers well over 100 questions, involves an in-person interview with an approved Google Ads expert, as well as reference checks.
During the 3 hour evaluation process we find out a lot of information which helps us determine if they are qualified enough to be a Traktion Google Ads freelancer or consultant.
We learn what Google certifications they have, what size of campaigns they have managed, what categories they have worked on and of course, their knowledge of the Google Ads platform itself. In addition to that initial evaluation we will assess their quality of work on Traktion clients with regular performance reviews.
At Traktion, we ensure that only the highest qualified Adwords specialists are available for you to work with. All of our Adwords specialists obtain industry-leading certifications and are constantly upgrading their skills.
A Google Adwords consultant will know what a successful Adwords campaign will maximise your Ad rank and will therefore minimise your cost-per-click. Additionally, as your Quality Score improves, your Ad rank will improve exponentially - leading your cost-per-click to drop.
It’s crucial that our Google Adwords specialist manages expectations with their client before any work takes place. They will have to fully understand the client’s business and the flow of the site and the business’ competition, and then the Google Adwords consultant can lay out the goals that they’ll try to achieve over the course of the campaign.
During a PPC campaign, an Adwords consultant should also consider dependent factors so they can set realistic targets and expectations with their client.
You can hire marketing talent across 50+ skillsets, including in technical, analytics, strategy, brand, and creative marketing roles.
From Facebook Ads to Google Ads experts, search engine optimisation (SEO) to app store optimisation (ASO), Mixpanel to Hubspot, Traktion has verified marketing freelancers to recommend for your exact needs.