Design, in the marketing world, is the process of producing assets for use in marketing communications.
Digital design will produce assets such as logos, ads, website graphics, animations for use on different channels. Offline design will produce assets for print such as brochures and posters.
A designer will translate a brief into an marketing asset that is a usable piece of content that can be taken and deployed in the channel of choice for your marketing whether that be on your website or in an ad on a 3rd party platform.
Design experts on Traktion are assessed during a multi stage evaluation process. Each evaluation covers well over 100 questions, involves an in-person interview with an approved design expert, as well as reference checks.
During the 3 hour evaluation process we find out a lot of information which helps us determine if they are qualified enough to be a Traktion design expert. In our evaluation we are looking to see their portfolio of design work, understand their approach, and learn about what formats and platforms they work with.
Aside from webpage designs, a digital designer can also make materials for social media (including TikTok), app store listings and marketing emails.
Following your CMO’s strategy, a designer will work with your content marketing expert, using your marketing consultant’s knowledge of your audience and products to make designs that align with your branding.
Designers usually price themselves based on a day rate. The day rate will depend largely on their experience. All branding experts on Traktion operate remotely which ensures we are able to keep quality of talent high but costs low.