If you decide to explore paid advertising, SEM and PPC are two types of paid advertising that might be used for your brands’ advertising campaign by a Google Adwords consultant.
SEM stands for search engine marketing, a term which is easily confused with SEO (search engine optimisation). The two terms are not synonymous, but there’s a misconception that these two practices are interchangeable.
SEM is an umbrella term referring to using paid search ads to increase the popularity of websites on search engine pages, such as Google.
SEM work is mostly done on the company’s website itself, and search engine marketers must optimise the website using SEO to get the attention of the search engines.
Successful SEM campaigns are time-consuming to put together and most businesses will require a specialist Adwords consultant to help them really create the best marketing strategy for their brand.
PPC, or pay per click advertising, means that you only pay if a user clicks on your ad.
The price you’ll pay for each click is determined by how often the keyword that the ads are targeting are checked.
For certain businesses, especially e-commerce companies, PPC works particularly well, but according to SEO specialists, PPC can be more expensive and less effective than SEO.
PPC can be very complex and time-consuming to set up, therefore getting an adwords specialist on board can be crucial.
PPC stands for pay per click advertising. PPC ads are the small advertiser text ads bought on Google or one of the other search engines.
PPC ads have become hugely popular because they allow advertisers to target their messages to people that have typed in a specific keyword. This means the ads are only shown to people with high intent, making them very effective. And because you only pay when someone clicks on your ad (hence ‘pay per click’) it can be efficient as well as effective.
A PPC consultant or freelancer will help make sure that your ads appear in the search results, at the right time and place, and at the best possible price, to deliver maximum return for your investment.
A PPC expert will ensure that your campaigns are set up correctly, targeting the right keywords with the right copy, and that the campaigns are being optimised on a regular basis to continually improve your ads performance and efficiency.
PPC consultants and freelancers on Traktion are assessed during a multi stage evaluation process. Each evaluation covers well over 100 questions, involves an in-person interview with an approved PPC expert, as well as reference checks.
During the 3 hour evaluation process we find out a lot of information which helps us determine if they are qualified enough to be a Traktion PPC freelancer or consultant.
We learn what platform certifications they have, what size of campaigns they have managed, what categories they have worked on and of course, their knowledge of the PPC platforms themselves. In addition to that initial evaluation we will evaluate their quality of work on Traktion clients with regular performance reviews.