Lead gen stands for 'lead generation'. It is the practice of combining different tactics to generate a lead which a business can then nurture through to conversion. The goal of lead gen campaigns is usually to get a prospect to signal their interest in your product or service by filling in a form with their details to enable you to contact them. Lead gen is not specific to any one channel so may use a combination including paid search, paid social, outreach, content marketing, whatever is the best combination to drive an efficient and quality cost per lead.
A lead gen expert will plan and activate your lead gen campaign. They will do this by understanding your target market and business ambitions. They will then turn this into a realistic multi channel plan to deliver the quality leads at the most efficient price. They will then set up your campaign for you and implement the campaign across all channels. They will monitor the overall lead volume, cost per lead as well as the quality of each lead. they will optimise the mix of channels to ensure you get the best return on your lead gen investment.
Lead gen experts on Traktion are assessed during a multi stage evaluation process. Each evaluation covers well over 100 questions, involves an in-person interview with an approved lead gen expert, as well as reference checks. During the 3 hour evaluation process we find out a lot of information which helps us determine if they are qualified enough to be a Traktion lead gen expert. In our evaluation we are looking to learn, amongst other things, what lead gen tactics they use for different types of clients, what size of lead gen projects they have managed, what categories they have worked on, and what results they have achieved.
Lead gen experts usually price themselves based on a day rate. The day rate will depend largely on the experience of the expert. All lead gen experts on Traktion operate remotely which ensures we are able to keep quality of talent high but costs low.