Growth marketing is a data driven approach to marketing that generates growth through experimentation. It involves constant testing of different channels, tactics, creatives, segments, content, keywords, and bids to constantly improve return on investment. Businesses use growth marketing as a lever to drive overall business growth.
A growth marketing expert will build a growth plan which will combine many different channels depending on budget. They will then manage the delivery of that growth plan across the different channels. They will continuously monitor the performance of each channel, as well as tests within each channel. They will report back on the performance at regular intervals and make recommendations on which tests are working, and should be expanded, as well as which tests aren't working and should be removed from the plan. They will continuously run experiments and iterate the plan to drive towards the overall business objective.
Growth marketing experts on Traktion are assessed during a multi stage evaluation process. Each evaluation covers well over 100 questions, involves an in-person interview with an approved growth marketing expert, as well as reference checks. During the 3 hour evaluation process we find out a lot of information which helps us determine if they are qualified enough to be a Traktion growth expert. In our evaluation we are looking to learn, amongst other things, how they run tests, what types of clients they've worked on, what platforms they use, and what results they have achieved.
Growth marketing experts usually price themselves based on a day rate. The day rate will depend largely on the experience of the expert. All growth marketing experts on Traktion operate remotely which ensures we are able to keep quality of talent high but costs low.