As marketing becomes increasingly complex and data driven the need for marketing analytics becomes imperative. Reliable analytics helps businesses to make the right marketing decisions. With good analytics you are able to confidently report insights and metrics as well as make decisions based on insights round marketing and audience behaviour.
An analytics expert will make sure that your marketing performance data is being collected, stored and accessed in a way that enables fast accurate decision making. They will set up reports and extract insights from those reports to enable you to make informed decisions about your user and their behaviours.
Analytics experts on Traktion are assessed during a multi stage evaluation process. Each evaluation covers well over 100 questions, involves an in-person interview with an approved analytics expert, as well as reference checks. During the 3 hour evaluation process we find out a lot of information which helps us determine if they are qualified enough to be a Traktion analytics expert. In our evaluation we are looking to learn, amongst other things, what analytics platforms they use, their technical level of knowledge , how they derive insights from data, and what results they have achieved through their analytics insights.
Analytics experts usually price themselves based on a day rate. The day rate will depend largely on their experience. All analytics experts on Traktion operate remotely which ensures we are able to keep quality of talent high but costs low.