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Your Guide to Email Marketing Analytics

Published on

November 25, 2021

4 Min Read

Your Intro to Email Marketing Analytics

Even among all the digital marketing channels, email marketing is remarkable. Data consistently shows it has a higher return on investment (ROI) than nearly all other channels. And it enables your content to reach people exactly where they’re hanging out: their inbox.

Yet, one thing is necessary to turn this important marketing channel into an incredible tool for growth. That’s email marketing analytics – the data and tools you use to track your goals, measure your progress, and make adjustments to boost performance.  

Here, we’re giving you a complete introduction to email marketing analytics – from the benefits they bring to the key metrics you need to follow to ensure success. And we’ll even show you some mistakes to avoid along the way. 

Why You Should Analyse Your Email Marketing Campaigns

Without effective analytics, you won’t be able to get the most from your marketing efforts. 

Why? Because email marketing analytics are what let you turn your email campaigns into strategic, goal-oriented, and data-led tools for growth:

Key Email Marketing Metrics You Should Be Tracking

We’ve seen the why, but let’s now cover the what. In reality, to be helpful, your email analytics need to be highly specific and granular. That means attending to your key performance indicators (KPIs).

Here are some of the most important KPIs you should monitor – and optimise – in your email marketing campaigns.

How to Set Email Marketing Goals

Armed with your chosen metrics, it’s time to define your email marketing strategy, set your goals, and monitor your progress. Ultimately, that’s what analytics should be all about – tracking progress and measuring success.

So, how can you be sure you’re setting the right email marketing goals?

Mistakes to Avoid in Email Marketing Analytics

Finally, email marketing analytics can be technical and sometimes daunting. And when the majority of marketers are learning on the job, mistakes are not uncommon. At best, that can mean wasted time; at worst, a big impact on growth and ROI.

Here are some of the most common mistakes to look out for:

Optimise Your Email Marketing Analytics with a Freelance Expert

Email marketing can be an incredible tool for growth. But to reach its full potential, it needs to be supported by effective marketing analytics. That means tracking metrics, setting goals, and experimenting with tactics that produce results.

At Traktion, we can help. We can match your business to a freelance email marketing specialist to suit your needs – based on over a hundred different factors. Get started now


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