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6sense is revenue AI and predictive intelligence platform used in B2B marketing and sales. It helps B2B compabies to identify and target potential customers by analyzing intent data. Its known for its Account-Based Marketing (ABM) capabilities, Buyer Intent data analysis, Predictive analytics and Sales Intelligence.
A 6sense expert specialises in using the 6sense platform to maximise revenue generating activities for B2B companies - helping companies understand, integrate and optimise 6sense's predictive and intent-driven insights to improve marketing and sales.
Platform setup and configuration, data analysis and insights generation, account-based marketing (ABM) strategy, sales enablement, optimising and continious improvement.
A good 6sense expert needs technical skills and platform knowledge along with the analytical and strategic thinking skills to understand your business to get the most out of the platform for you.
6sense experts on Traktion are assessed during a multi stage evaluation process. Our evaluation covers over 100 questions, involves an in-person interview with an approved 6sense expert, as well as reference checks.
Through the 3 hour evaluation process we are able to determine if they are qualified enough to be a Traktion 6sense expert.
We learn what 6sense training they have completed, what size of clients they’ve worked on, what verticals they know and of course their knowledge of the 6sense product itself. In addition to that initial assessment we will evaluate ongoing results with Traktion client performance reviews.
Account-Based Marketing (ABM): 6sense is known for its ABM capabilities, helping companies target specific accounts showing buying intent. It enables companies to prioritize high-value accounts based on their behavior and engagement patterns.
Intent Data Analysis: 6sense uses AI to interpret buyer intent signals across various sources, like search history, website visits, and content consumption. This data helps identify accounts actively researching a specific product or solution.
Predictive Analytics: The platform uses predictive analytics to forecast which accounts are most likely to convert. It considers historical data, behavioral signals, and buyer characteristics to rank accounts by their purchase likelihood.
Sales Intelligence: 6sense provides actionable insights directly to sales teams, allowing them to tailor their outreach based on the buyer's stage and interests. This increases the chances of successful engagement and shorter sales cycles.
Marketing and Sales Alignment: By centralizing and organizing insights, 6sense helps align marketing and sales teams, enabling them to collaborate more effectively on high-potential accounts.
6sense is designed for B2B organizations looking to improve their marketing, sales, and revenue-generation processes. particularly those with longer sales cycles and a need for alignment between sales and marketing. It helps companies focus on the right accounts, improve personalization, and maximize their revenue potential.
