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Conversion Rate Optimisers
Commonly asked questions about working with Traktion and our network of verified marketers.
What is conversion rate optimisation?
Conversion rate optimisation - otherwise known as CRO - is the process of increasing the percentage of conversions a website generates. Businesses should aim to increase their conversion rate because it means they will monetise more visitors that come to the site which will increase sales but also overall profitability of the business.
What does a conversion rate optimisation freelancer do?
Typically, CRO involves generating tests for your website that will help increase the conversion rate. A Conversion rate optimisation consultant will analyse your site performance and then come up wit a range of tests to run. They will run the tests using multivariate testing or A/B testing tools to identify which tests improve performance and which tests don’t.
How we discover good conversion rate optimisation freelancers?
We assess conversion rate optimisation freelancers using a multi stage evaluation process. Each evaluation covers well over 100 questions, involves an in-person interview with an approved CRO subject matter expert, as well as reference checks. During our 3 hour evaluation process we find out a lot of information which helps us determine if they have the right knowledge and experience to be a Traktion approved CRO freelancer. We will identify what verticals they’ve got experience in, then also assess their approach to experimentation and testing.
What kind of marketers can I hire with Traktion?
You can hire marketing talent across 50+ skillsets, including in technical, analytics, strategy, brand, and creative marketing roles. From Facebook Ads to Google Ads experts, search engine optimisation (SEO) to app store optimisation (ASO), Mixpanel to Hubspot, Traktion has verified marketing freelancers to recommend for your exact needs.
Build your marketing team with world-class experts