Creative senior marketing and growth professional with 8+ years experience in B2B, SaaS, start-ups and scale-ups. Highly skilled at growing qualified leads through heading effective marketing campaigns, project managing events and innovative content creation. Expert at developing and implementing strategy and marketing plans for some industry leading companies, including one of the largest blockchain projects globally, and one of the fastest growing EdTech companies.

I have been an affiliate, an affiliate agency and been a merchant since 1997, so I have a lot of understanding in this space. I have worked on a large number of finance and insurance programmes both in-house and on a network.  These has included life insurance lead generation, most personal lines products and also niche insurance offerings such as car hire rental insurance, caravan insurance, landlords and more. I have also written a book on affiliate marketing for business owners  and have helped a number of clients with affiliate audits, setup consultancy pieces or helped them grow their existing programmes.

We are startup experts and have helped many companies build strong lead generation funnels. Our approach is not the typical copy-and-paste model that an agency would use, as we specialise in developing strong understanding of clients' product and target audience.

I've gained extensive experience agency and client side in new business and marketing roles, translating complex messages and services, developing USP's and value propositions and then creating compelling messages and content to create cut-through across a number of channels to help raise profile. We've had lots of experience specifically using LinkedIn for lead generation campaigns, not only at reaching out to ideal clients (all to a pre set criteria of job titles, industries, company sizes and locations) however also posting regular content across individual profiles to help raise those profiles and be seen as an industry leader within your given field.

I have been involved with LinkedIn marketing for the last 10 years, I have worked internally at an agency and have been using this in my own businesses since 2015. The first stage is all around fact finding and research into your business, target audience and product/service offering education. We will then create a set of messages and some demographics that you will need to agree to. Once we have everything all ready to go, we then begin adding connections based on the consultation. Once a connection accepts your request, we will then message 3 times to generate a response for your team to pick up.

My previous experience tracking and running paid social ads for JBL headphones, Ministry of Sound, Lazy Oaf, and more, makes me a good fit for most social ads projects. For lead generation, I run lead ads through the Facebook and Instagram ads platform  for several companies. Successfully generated leads for companies including double glazing, fostering, property and events. I also ran the social advertising for the 44th top funded kickstarter campaign ever. The key to success here is the setting up of targeting options, the creative, and optimisation. I also build out a list of different targeting methods and audience sizes with several targeting methods off tools I have access to including the Facebook Audience API & interestexplorer.