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SEO stands for 'search engine optimisation'. It is the practice of optimising a website for visibility in the organic search rankings. Brands invest in SEO to ensure their sites appear as high up in the organic rankings for keywords that are important to their business. Search engine optimisation helps brands reduce reliance on paid media by maximising free organic search traffic. There are two main areas of SEO; the first is onsite SEO which focuses on the technical side of your site to ensure that search engines can find your site and index it against the right keywords. The second is offsite SEO where you attract links from authoritative sites to build your own authority in the search engines (this is called link building).

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SEO experts will ensure that your site can be read by search engines by optimising onsite elements like page meta data, internal links and images. They will also build links to other websites which is known as link building, by offering up content in return for a backlink from authoritative sites. To do all of this an SEO expert will need to first do a keyword analysis to see what keywords you want to rank for. This keyword analysis will identify the top keywords to go after both in terms of volume and competitiveness. The SEO expert will set up tracking for the target keywords and then monitor your overall SEO visibility and organic traffic over time to ensure your SEO tactics deliver quality organic traffic growth.

A good SEO strategy can provide a number of benefits for your business, including:

• Improved search engine rankings: An effective SEO strategy can help improve your search engine rankings, which in turn leads to increased visibility and traffic. Targeting specific keywords and optimizing a website accordingly, will help you improve your website’s rankings for those keywords, resulting in more visibility and relevant traffic.
• Increased visibility and traffic: The key benefit of SEO is its ability to increase a website's visibility and traffic. Websites ranking higher on search engines are more likely to get a click, resulting in increased traffic.
• Increased sales, leads, and revenue: SEO helps you drive more targeted traffic to a website. When people search for a specific product or service using search terms with a commercial intent, they are more likely to be in the market for that product or service, making it easier to convert them into paying customers.
• Cost-effective marketing: Unlike PPC, SEO does not require a large budget and is cost-effective. By focusing on organic search results, businesses can reach their target audience without having to pay for advertising.
• Improved user experience: SEO enables better user experience by ensuring that the website is easily navigable, has relevant and high-quality content, and is mobile-friendly. It can help keep users engaged and on the website for longer, leading to increased conversions and revenue.
• Brand awareness: SEO helps build brand awareness. A website ranking on the first page of SERPs has increased chances of users visiting the website and becoming aware of the brand.
• Long-term results: Unlike paid forms of advertising which stop producing results as soon as the campaign is over, the results from your SEO efforts are long-term. Once your website ranks high on the SERPs, it will continue to drive traffic to your website.

SEO experts on Traktion are assessed during a multi stage evaluation process. Each evaluation covers well over 100 questions, involves an in-person interview with an approved SEO expert, as well as reference checks. During the 3 hour evaluation process we find out a lot of information which helps us determine if they are qualified enough to be a Traktion SEO expert. In our evaluation we are looking to learn, amongst other things, what certifications they have, what size of SEO projects they have managed, what categories they have worked on, and of course, their knowledge of the different search platforms.

One of our most highly regarded freelance SEO experts in London is Mehmet . Mehmet is based in London and has worked on SEO for some of the world's top brands inlcuding Burberry, Procter and Gamble, Ralph Lauren, and Monzo to name a few.

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