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I have 15+ years experience in marketing, the last 8 with startups and SMEs across SaaS, eCommerce, Marketplaces, Subscription services and Consumer Services. I have particular experience with the creative industries and brand projects, having worked with and for brands such as Universal Music Group, Festicket, Yogaia and Encore Musicians, while also having experience in B2B marketing for a number of SaaS businesses.
I have 9+ years working within marketing and sales teams. I have worked for startups in the SaaS, FinTech and Social Media space. I have a tried and tested methodology that I've used in multiple verticals which is used to identify who the customer is, how to communicate with them, and finally how to scale that.
We are startup experts and have helped many companies build strong lead generation funnels. Our approach is not the typical copy-and-paste model that an agency would use, as we specialise in developing strong understanding of clients' product and target audience.
We are a lean marketing agency specialising in growing lifestyle e-commerce brands through paid channels. Our approach includes defining a model to measure the overall contribution of the performance marketing function. We then design a series of experiments to find the right messages and audiences to grow your brand. This is an iterative process, and the number of experiments we can run depends on the budget.
I have over 13 ears of experience in Google Search Ads and Google Analytics, with deep experience scaling and consulting across paid search strategy for brands, for brands including Sky, DFS, Staples, Everest, Bose, Europcar, Avis, Flybe, Travelodge and quite a few more. Startups I've helped scale: Remitly, Marley Spoon, Dinnerly, Zoe, Quiqup, International Andrology, Kings Education, Advisable, Carbon, FairMoney, Stasher and more . We are also a Google Premier partner and Facebook Premium partner, and also accredited by Google as International Growth Expert partners. Possesses coding skills and custom script production, making reporting, campaign optimisation and gaming integrations smarter.
I’m a growth marketer with 18 years' experience of launching brands, growing their audiences and making them profitable. I advise start-ups and part of early-stage management teams with hands-on experience developing both the business and the brand across multiple markets.I've launched and grown multiple apps, including the money app Yolt, attracting 1 million users across 3 markets as well as the SaaS product, YTS, the first UK mobile-only current account, Starling Bank, meeting annual customer target in 7 weeks, and the group messaging app, Yubl, with >1.4M users, regularly in the Top 5 on the Social Media App Store Charts. I've driven Skype for Desktop users to Skype for Mobile through a range of partners from The White House to TED and Marvel.
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