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In the past few years, ASO has become more and more popular as the number of apps and users grow continuously. ASO is a crucial part of marketing your new mobile app, because successful ASO means that users discover and download your app instead of the thousands of others on the platform.
ASO is vital if you want to increase your app’s audience, and therefore increase the amount of downloads.
Typically, ASO experts will optimise your app by researching and reviewing relevant keywords, optimise titles and descriptions and researching and analysing the competition. It’s also crucial that ASO experts keep the app “alive” by updating the description, app page and app image all the time.
Our ASO freelancers are all experts in their field and have gone through a strict vetting process to ensure that they can do all aspects of the role seamlessly. Your freelance ASO specialist should be able to:
Through our vetting process, we’ll find some of the best ASO experts around. These are the kind of skills and experiences we look for when vetting ASO candidates:
Our pool of freelance ASO experts will ensure that your app will reach the audiences you want to target, and that the amount of app downloads will increase.
An ASO freelance specialist will also keep track of user activity and user reviews, and in doing so, they will act as a link between app developers and the users. Your ASO freelancer will also help to increase app monetisation.
App Store Optimisation (ASO), is sometimes also known as App Store SEO. It is the process of optimising your Android and iOS app to maximise its visibility in the app stores through ongoing iteration and optimisation.
High-quality ASO in turn brings you free, organic users for your app, maximising traffic to your product page as well as improving the conversion rate for downloads. At the end of the day, ASO reduces your user acquisition cost per download.
The mechanics of ASO include optimising your on-metadata factors (e.g. product page, listings, keywords, URL) and off-metadata factors (e.g. video, speed of instals, ratings, reviews). This is combined with market research, keyword research, A/B testing and monitoring of KPIs.
You can hire marketing talent across 50+ skillsets, including in technical, analytics, strategy, brand, and creative marketing roles. From Facebook Ads to Google Ads experts, search engine optimisation (SEO) to app store optimisation (ASO), Mixpanel to Hubspot, Traktion has verified marketing freelancers to recommend for your exact needs.
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