Traktion blog

Discover our best practices and tips around testing and identifying the best demand generation strategies to use in your startup.

With Facebook ad costs rising, we speak to Joe Murfin - one of our leading Facebook experts - on what's causing this increase in costs and how to continue getting a positive ROI on your ads

Discover the six growth metrics your startup should be tracking to ensure you’re making the best decisions for your company and growth.

What does a fractional CMO do? What makes a good one? Why should you hire one? In this article, we answer everything you need to know about fractional CMOs.

Stefan Bardega, Co-founder of Traktion gave the following presentation at Facebook about building and scaling a marketing team

Why hire a consultant? We look at some of the key benefits of an outsourced professional – and some mistakes to look out for when working with them.

The festive season is never far away. We’re sharing some Christmas eCommerce marketing ideas to boost your sales at the most wonderful time of the year.

Discover what MQLs and SQLs are and how to use your MQL and SQL data to improve your sales and marketing effectiveness.

Discover the main differences between ROAS and ROI, how to calculate them, and how to use them in your business to measure marketing effectiveness.