Data and analytics are central to successful digital marketing. Having analytics set up and running correctly enables you to understand the real performance of your site and activities across all digital channels.
If you are measuring and reporting everything correctly you can make informed decisions about how to improve performance both on and offsite. This will result in progressively better results which will ultimately translate to a more profitable business. Conversely if you aren’t measuring and reporting things correctly, you will make poorly informed decisions which leads to deteriorating marketing and business decisions.
Google analytics is the analytics platform of choice for most businesses globally.Some 28 million businesses use Google Analytics approximately 75% of all sites.
A Google Analytics expert or consultant is someone who knows Google Analytics intimately. Google Analytics experts will make sure that your analytics is set up properly to track and report the metrics and information that are important to your business.
Google Analytics experts will also be able to analyse and interpret your data if required to help you make better marketing and business decisions.
Google Analytics experts on Traktion are assessed during a multi stage evaluation process. Our evaluation covers over 100 questions, involves an in-person interview with an approved Google Analytics expert, as well as reference checks.
Through the 3 hour evaluation process we are able to determine if they are qualified enough to be a Traktion Google Analytics expert.
We learn what Google Analytics training they have completed, what size of clients they’ve worked on, what verticals they know and of course their knowledge of the Google Analytics product itself including the migration to GA4. In addition to that initial assessment we will evaluate ongoing results with Traktion client performance reviews.