Traktion blog

In this interview, we interview one of Traktion's verified growth experts on marketing team structure. Expert John Darling gives insights on how marketing team structure is no longer about rigid hierarchies – it’s about adapting to strategy.

For any business, an inevitable decision to be made when planning your growth strategy will be: Should I hire an in-house marketing team, or work with marketing agencies? Let's take a critical look into the pros and cons to help you understand the best approach for your company.

What gets measured, gets done. No matter if your startup is at pre-seed or Series C, it's critical for your company to set, measure, and track your B2B Marketing KPIs. Learn the 10 most relevant B2B marketing KPIs that your B2B startup or company should consider in 2020.

Upwork might be one of the best-known freelancer platforms in the world, but it has some serious competitors. We evaluate five of the biggest Upwork competitors and their USPs, to help you identify the right freelancer hiring platform for your business needs.

Given the current uncertainty that surrounds us, here's Traktion definitive list of startup tools for remote working, to boost your productivity during these #workfromhome times, from communication tools to growth analytics dashboard for remote collaboration.

Facebook Ads is one of the critical channels of growth for startups and businesses. If you feel that your ad reach and conversion for your Facebook ad campaigns are not up to mark, Traktion has compiled this guide for you.

We've analysed the 5 digital marketing strategies that you need to know about this 2020. Start the year on the right foot by keeping up with the year's best marketing trends.

These methods will help you start marketing your small business more efficiently and build an engaging online community.

Your marketing KPIs is crucial in making more informed business decisions. We're introducing 8 KPIs that help you measure the effectiveness of your marketing campaigns.