The Top 100 Startups received £1.5bn in investment in Q1 2021, an increase of 33% from Q4 2020.
Fin-Tech is the top vertical, with over £412m invested in Q1 2021.
— The average top 100 start up receives 3,300 organic search visits per month.
— Domain authority on average is 31 out of a maximum score of 100.
— Average number of followers across Facebook and Twitter is 13,424.
— The top 100 startups employ an average of 51 employees.
In this report, Traktion has introduced a new metric — digital velocity.
This is a measure of how fast a start up is growing its organic search traffic. It is calculated by taking the current monthly organic search traffic, and dividing it by the number of days the company has been live. This velocity score is a good indicator of the startup's digital momentum.
Spotlight on Top Digital Velocity Startups
— Zego, an on-demand insurance provider targeting the UK motor sector.
— Freetrade is a stock and shares investment smartphone app which allows you to trade for free.
— Too Good To Go, a mobile application that connects customers to restaurants and stores that have unsold, surplus food.
— Parsley Box, an Edinburgh-based direct-to-consumer service, which provides ambient ready meals for the underserved baby boomer demographic.
"There are some incredible businesses in this list, many of whom are going to be the household names of the next decade."
— Stefan Bardega
Chief Growth Officer, Traktion.ai