Customers look for social proof before deciding whether to purchase a product. Whether it is D2C e-commerce or B2B software, today's users are keen-eyed sceptics.
Embed social proof into your Facebook Ads by repurposing user reviews and user-generated content that plugs your offering's value props. This can be in the form of videos or testimonials on Facebook and Instagram's Feed or Stories.
You can also repurpose video content from influencer collaborations to run ads on (just make sure you have the agreement to do this).
Experiment by runnings ads with varying creatives, and rationally analyse your data for which creative is performing better.
You'll be surprised - often, ads that look cheap (yet real) can vastly outperform high-quality, production-level assets.
In addition to running ads, one way to maximise revenue during this time is to segment your past customers by their lifetime value (LTV), average order value (AOV) and/or order frequency.
Separate these customers into various segments, and send them a personalised email with a special perk for their custom.
This can be in the form of a bespoke discount code, a free gift, or early access to your sale(s). You can tier your discounts and perks for clients. Naturally, more loyal and higher LTV customers should be rewarded.
P.S. If you are sending out discount codes, be sure to exclude folks who have recently purchased in the last 2-4 weeks. No one likes knowing of a discount shortly after they've made a purchase.
More so than ever, customers are shopping online on their phones. From Instagram's recent global Shop rollout, to its shoppable posts and stories - mobile purchasing will only further grow.
1. Ensure your site loads fast not just on desktop, but also mobile. This reduces your bounce rate by ensuring more customers reach the checkout page. Decreasing mobile site load times by just 1/10s has been shown to increase conversion rate by 8.4% for retail.
2. Use Google's PageSpeed Insights to analyse how your site performs across devices.
3. Create specialised 'Gift Guide' landing pages dedicated to mobile devices, and direct your social and mobile ad traffic there.
TikTok has taken the world by storm since its release barely 2 years ago. Read Traktion's latest blog, How to Succeed in TikTok Marketing, to understand why you should are about TikTok, and 6 tips to make a success of TikTok marketing.