Many companies are now focusing on a content-first strategy.
But once you've created your content piece (e.g. blog, podcast, e-book), how do you promote and distribute it? This is particularly difficult if you've yet to develop a strong community.
Use Google Display Network ads as a cheap, scaleable way to distribute your content. Unlike typical search ads, these visual ads are shown across millions of websites on side-bars and banners. They are much cheaper on a cost-per-click basis.
To distribute your content:
- Retarget your past visitors that have visited your website in the past 30 days, and also
- Target new customers based on demographics to build up a pool of new potential customers.
To ensure you get the most relevant traffic, be sure to incorporate a strong creative, clear CTA, and your content suits the needs of your target audience.
Alt tags provide a text description to your web-images, improving your accessibility for visually impaired users and is also an essential part of your on-page SEO.
These are important to help search engines like Google crawl your website better so your customers can find your website.
If you have a website with hundreds of pages, it’s a pain to try to find images where there are missing alt tags.
To do so at scale, use a tool like Screaming Frog to ‘crawl’ your URLs and find images with missing alt tags.
To avoid your emails from going to spam, make sure you avoid using spam trigger words. Hubspot has a comprehensive list of trigger words found here.
The key is to write as it you’re talking to a real person. Then, send your email to Mail-Tester to verify that you pass spam tests and get a good score.
If you are doing podcasts, make sure also to transcribe it for SEO purposes.
Re-upload the transcript on your blog.
You don’t want those insights to go to waste, and transcription is an excellent way to repurpose high-quality, relevant content for your SEO and makes your podcast more searchable.
Use a service like Rev, or automated transcription tools like Trint and then hire a freelancer from Fiverr to clean the transcript up.