Updated April 2020

The Definitive List of Marketing Tools for Founders & Marketers

30+ FREE DIGITAL MARKETING TOOLS

Free Digital Marketing Tools for Founders & Marketers

Keyword Research

Google Keyword Planner - Free Keyword Research Tool
Google Keywords Planner
Free
Google Webmaster Tools  - Free Keyword Research Tool

Google Webmaster Tools

free
Google Trends - Free Keyword Research Tool

Google Trends

free
SimilarWeb - Free Keyword Research Tool

SimilarWeb

freemium

Keywords are phrases or strings of words that are relevant to your business. These are potential search terms which your customers will use when thinking of your product or service. Use these above keyword research tools to discover the most relevant keywords for your business.

You can then use these keywords to plan your paid search campaigns, content marketing strategy and your website's search engine optimisation (SEO) with your marketing team.

Use Google Keywords Planner and Google Webmaster Tools to generate a list of keywords relevant for your business, Google Trends to discover new trending terms, and SimilarWeb to see what keywords your competitors are using.

Writing & Planning

Evernote - Free Writing and Planning Tool for Marketers & Founders
Evernote
FreeMIUM
Grammarly - Free Writing and Planning Tool for Marketers & Founders

Grammarly

free
AirTable - Free Writing and Planning Tool for Marketers & Founders

AirTable

FREEMIUM
Typeform - Free Writing and Planning Tool for Marketers & Founders

Typeform

FREEMIUM

Use these writing and planning tools to develop the copy for your paid ad campaigns as well as content marketing strategy, such as your blog article.

Use Typeform to send out customer surveys to collect information on your customers. Move on to planning and researching topics, and sorting written notes via Evernote and integrating it with AirTable as your database. Finally, use Grammarly to proofread copy before it goes live.

Creative Tools

Unsplash - Free Creative Tool for Marketers and Founders
Unsplash
FREE
FlatIcon - Free Creative Tool for Marketers and Founders

Flaticon

FREEMIUM
SmartMockups - Free Creative Tool for Marketers and Founders

Smart Mockups

FREEMIUM

Use these tools to create creative assets for use in your digital marketing campaigns, from no-attribution required, free and high-quality imagery via Unsplash, realistic product mockups via SmartMockups, and attribution-required visually impressive icons from Flaticon.

Create the images you require for different marketing channels and social media platforms via Canva, which has an impressive supply of free graphic templates, with dimensions provided and optimised for each platform.

Project Management, Team & Collaboration

Notion - Free Collaboration Tool
Notion
FreeMIUM
Dropbox - Free Project Management, Team & Collaboration Tools

Dropbox

freeMIUM
Google Drive - Free Project Management, Team & Collaboration Tools

Google Drive

FREEMIUM
WeTransfer - Free Project Management, Team & Collaboration Tools

WeTransfer

freeMIUM
Trello - Free Project Management, Team & Collaboration Tools

Trello

FREEMIUM

Use these free tools to manage your projects and collaborate with your growth and marketing team.

Use Slack to replace email as your primary communication tool, and integrate all the other tools to your Slack channel, with  Notion as a knowledge base to document your marketing strategy and take meeting minutes.

Project collaboration is supported by Loom to allow people to share what they're working on through screen captures quickly. Use Google Drive, Dropbox and WeTransfer to transfer and share files of varying sizes. Finally, Asana and Trello to manage the agenda, updates, and workflows of your projects.

Social Media

Buffer - Free Social Media Tool for Marketer & Founders
Buffer
FREEMIUM
Giphy - Free Social Media Tool for Marketer & Founders

Giphy

FREE
linktree - Free Social Media Tool for Marketer & Founders

Linktree

FREEMIUM
Hootsuite - Free Social Media Tool for Marketer & Founders

Hootsuite

FREEMIUM

Use these free social media tools for you and/or your marketing tool to boost your social media presence. Use Buffer and Hootsuite to plan, schedule, and iterate upon your social media posts on the likes of Facebook, Twitter and Instagram.

Power up your Instagram with Linktree, so you can direct customers to a dedicated landing page with myriad of links, constantly updated based on your campaigns.

Use Giphy for your social media posts and increase engagement with light-hearted, visually impactful GIFs.

Customer Relationship Management

MailChimp - Free CRM Tool for Founders & Marketers
MailChimp
FreeMIUM
SendGrid - Free CRM Tool for Founders & Marketers

SendGrid

freeMIUM
HubSpot - Free CRM Tool for Founders & Marketers

HubSpot

FREEMIUM
Pipedrive - Free CRM Tool for Founders & Marketers

Pipedrive

FREEMIUM

Manage your customer relationships with these free CRM tools.

For companies with substantial mailing list sizes in the SaaS, D2C and B2C space, send regular marketing mailers to your lists via MailChimp or SendGrid, done with A/B testing and smart segmentation.

Use HubSpot or Pipedrive for dedicated outreach and follow-ups with B2B prospects and clients, augmented by these CRM's powerful management systems and integrations with email.

Growth Analytics, Data Visualisation & KPIs

Google Analytics - Free Growth Analytics Tool for Marketers & Founders
Google Analytics
Free
Google Data Studio - Free Data Visualisation Tool for Founders & Marketers

Google Data Studio

free
Hotjar - Free Data Visualisation Tool for Founders & Marketers

Hotjar

FREEMIUM
Traktion - Free Smart Dashboard for All Your Data Sources

Traktion Dashboard

FREE WITH HIRE

Use these free growth analytics tools to track, iterate, and optimise your marketing campaigns.

Install Google Analytics into your website's header to collect useful information on where your customers are coming from, how they're coming in, and what they do on your website, and plot visually informative graphs via Google Data Studio for your monthly reports. Use Hotjar to see screen recordings of users on your website to improve your UX/UI and conversion rate.

On a day-to-day basis, visualise these valuable growth analytics with Traktion's Smart Dashboard as a "mission control" on your most important day-to-day metrics.

Get the latest marketing resources.
Delivered every 2 weeks.

Join our Growth Marketing Insights newsletter
to get updates on the latest marketing tools.

Success! You'll receive the latest copy in your inbox shortly.
Oops! Please check your email address is valid.
Traktion makes hiring for growth simpler, agile, and more profitable for businesses.
Made in London
10 Finsbury Square,
London EC2A 1AF
Privacy PolicyTerms of Service