Traktion Blog

Upwork is a reputable platform for hiring freelancers, but it’s still possible to get scammed if you’re not careful. In this blog post, we examine examples of fraud on freelancer platforms and how businesses and freelancers can protect themselves. To mitigate risk, use a site with pre-vetted talent.

Developing a marketing strategy can be a bit like baking on the fly. Add a pinch of this and a dash of that to measure your way to success. We speak to B2C email marketing experts on their recipes for success for an effective B2C email marketing campaign.

The world of SEO is rife with jargon. If you’re hiring an SEO expert, asking the wrong questions could result in making the wrong hire. Traktion speaks to Revolut's SEO Manager, Dimitris Drakatos, on how to cut through the noise with these SEO interview questions.

In this interview, we interview one of Traktion's verified growth experts on marketing team structure. Expert John Darling gives insights on how marketing team structure is no longer about rigid hierarchies – it’s about adapting to strategy.

For any business, an inevitable decision to be made when planning your growth strategy will be: Should I hire an in-house marketing team, or work with marketing agencies? Let's take a critical look into the pros and cons to help you understand the best approach for your company.

What gets measured, gets done. No matter if your startup is at pre-seed or Series C, it's critical for your company to set, measure, and track your B2B Marketing KPIs. Learn the 10 most relevant B2B marketing KPIs that your B2B startup or company should consider in 2020.