Traktion Blog

Email marketing analytics can turn an important marketing channel into an incredible tool for growth. Here’s what you need to know.

Measuring customer retention is vital to business growth. Here, we share six crucial customer retention metrics and explain why you need to track them.

Discover our best practices and tips around testing and identifying the best demand generation strategies to use in your startup.

With Facebook ad costs rising, we speak to Joe Murfin - one of our leading Facebook experts - on what's causing this increase in costs and how to continue getting a positive ROI on your ads

Discover the six growth metrics your startup should be tracking to ensure you’re making the best decisions for your company and growth.

What does a fractional CMO do? What makes a good one? Why should you hire one? In this article, we answer everything you need to know about fractional CMOs.