Traktion Blog

Discover all you need to know about B2C marketing automation: campaign examples, mistakes to avoid, and the best tools to help you get started.

Discover what the LTV:CAC ratio is, why you need to track it, how to calculate it, and the ways it can help you uncover growth opportunities at your startup.

Discover our step-by-step guide to launching and improving your App Store Optimization (ASO) strategy. Best practices, tips, and actionable advice.

Stefan Bardega is Traktion’s Co-Founder and Chief Growth Officer. Here he explores the key differences between growth hackers and growth marketers — and when you might need one more than the other.

Stefan Bardega is Traktion’s Co-Founder and Chief Growth Officer. Here, he explains the key considerations of building a growth marketing team.

Discover the step-by-step process to measuring your Return On Ad Spend (ROAS), and how to use it to gain insight into your paid advertising performance. Best practices, tips, and more.