Traktion Blog

What’s a BHAG? And do you need one? Here, we talk you through everything you need to know about Big Hairy Audacious Goals, including how to set one.

An introduction to SaaS churn rates for startup founders, and how to calculate churn rate in different contexts.

Instead of spending hours creating, targeting, and optimising specific campaigns, you can let Google’s algorithms do much of the heavy lifting. And those algorithms can really deliver the goods. To help you hit the ground running, in this article we’ll provide a crash course on Google App Campaigns and explain how to create the right feedback loops to get the most out of the platform.

In this short guide, we explain the ins and outs of programmatic advertising, covering the different types, how it works, and the benefits of automating ad buying.

Consultant vs contractor vs employee – which is right for you? Here, we help you decide between outsourced and in-house marketing talent.

Email marketing analytics can turn an important marketing channel into an incredible tool for growth. Here’s what you need to know.